Some of the ideas will not be good. If you start analyzing the ideas while you are generating them, the creative process will quickly come to a halt, and you may miss out on some great ideas. Therefore, the second rule for brainstorming sessions is to defer judgment.
Allow creativity and imagination to take over in this phase of the process. The next rule for brainstorming is to come up with the wildest, most imaginative solutions to your problem that you can. Often we might not consider a solution because of assumptions or associational constraints. However, sometimes those solutions, even if you do not end up implementing them, can lead you to a successful solution. So along with deferring judgment, allow those ideas that might be considered crazy to flow. One of those crazy ideas might just contain the seeds of the perfect solution.
Finally, use early ideas as springboards to other ideas. This is called “piggybacking” and is the next rule for brainstorming.
Until next time...
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