Strategy is not necessarily a document but rather an orientation and mindset that should be understood by every employee, guiding day-to-day decision-making at every level of the organization.
Some elements of strategy include:
- A synonym for conscious choices
- Addresses the interface between the organization and its environment
- Lays the foundation for tomorrow's success while competing to win today
- Involves anticipating, adapting, and creating change
- Is the most important and difficult challenge facing most businesses
- Requires trade-offs (can't be all things to all people
- Includes differentiating the organization from competitors
- Necessitates risk-taking
- Is the task of the entire organization
- Must be operationalized into plans and actions
Our sequence for strategic design is:
- Analyze the business environment
- Forecast the future
- Create a core idealogy
- Define strategic direction
- Define competitive advantage
- Set goals
- Create a master plan
Until next time...
Sheryl Tuchman
http://Tools2Succeed.com/