A mission statement is a sentence or short paragraph that describes an organization's reason for being that unites and inspires people around a common vision of their purpose and contribution to their society/community.
- This statement is not financially driven, nor is it related to current products and services.
- It addresses the contribution of the organization to the community or society of which it is a part.
- A mission statement is simple and concise.
- It provides direction and focus.
- It is broader than current products, services, markets, customers.
- It asserts greatness.
- It is understandable to everyone.
- It inspires and motivates.
- It sets the context for strategic decision-making.
GUIDING PRINCIPLES
Principles are deep, unchanging truths, laws, or tenets.
- They are like the "Constitution" of an organization.
- They communicate the rules by which people will act.
- They provide wisdom so we can act instead of react.
- They bring integrity to an organization.
Sheryl Tuchman, SPHR, SHRM-SCP
http://tools2succeed.com/
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