Tuesday, May 23, 2017

Strategic Planning: Defining the Business Environment Part 3


A mission statement is a sentence or short paragraph that describes an organization's reason for being that unites and inspires people around a common vision of their purpose and contribution to their society/community.
  • This statement is not financially driven, nor is it related to current products and services.
  • It addresses the contribution of the organization to the community or society of which it is a part.
  • A mission statement is simple and concise.
  • It provides direction and focus.
  • It is broader than current products, services, markets, customers.
  • It asserts greatness.
  • It is understandable to everyone.
  • It inspires and motivates.
  • It sets the context for strategic decision-making.  
What is your version of a mission statement for your organization?


Principles are deep, unchanging truths, laws, or tenets.
  • They are like the "Constitution" of an organization.
  • They communicate the rules by which people will act.
  • They provide wisdom so we can act instead of react.
  • They bring integrity to an organization.
Until next time...

Sheryl Tuchman, SPHR, SHRM-SCP

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